I don’t know about you, but my first reaction was “Awww.” Founder of nonprofit Operation ResCUTE Laurie Brown-Nagin found a way to mix adorableness with helping rescue dogs. The nonprofit offers this line of too-cute stuffed dogs along with their own books based on a real dog’s actual rescue story. Targeted toward children ages 3 and up, the mission is “to teach empathy to the younger generation and encourage them to drive the decision to adopt a rescue dog or cat for their next pet.”
Laurie’s first rescue dog, Jingles, was — and continues to be — her muse. “Just knowing there are more than 6.5 million dogs and cats entering shelters each year and approximately only 30% getting adopted, I knew it was time to devote my efforts to helping other pets like Jingles find their loving homes,” she explains. “It is so rewarding to know you can make a difference in this world and give these wonderful animals the love they so deserve! That is why 100% of our profits go directly to shelters to help in their adoption efforts.”
Obviously, Operation ResCUTE is off to a great start. So, what’s next in the plan? “If we create the awareness and get people on board to help save these animals, I hope to expand the ResCUTE line to include the stories of more rescue dogs and cats,” Laurie says. “In addition, I am hoping to create another media vehicle for ResCUTES, which would involve film and/or television programming. The more the message can grow, the greater the number of animals we can help save. We have to be the voice for these animals left behind and change their lives for
the better.” Each stuffed dog and book retails for $22.95. Follow the Operation ResCUTE gang at operationrescute.com and on social @operationrescute.
Thumbnail: Photography Courtesy Operation Rescute
Covering the pet world for more than 25 years, Melissa L. Kauffman has been an editor/writer for a wide variety of pet magazines and websites from the small critters to parrots to cats and dogs. Her advisory team of rescued pets — dogs Tampa Bay and Justice and parrots Deacon and Pi-Pi — help keep her on top of the latest and greatest pet health research, training and products, anything to give keep them in the high life they are accustomed to. Follow Tampa and his crew on Instagram @tampa.bay.pup.report while Melissa can always be found working on the next issue of Catster and Dogster magazines at caster.com and dogster.com.