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“Ditched” — A Clever Ad for Pet Adoption

The first several seconds of this short ad promoting pet adoption will break your heart. It's a roadside scene that happens far too frequently. Thank...

Maria Goodavage  |  Dec 10th 2009


The first several seconds of this short ad promoting pet adoption will break your heart. It’s a roadside scene that happens far too frequently. Thank goodness the “narrator” steps in quickly, adding a little humor to really drive the idea of adoption home. Without this touch, it would be depressing.

The ad is part of a campaign by The Shelter Project to get people to look to shelters for pets before they go to breeders and pet stores. The Ad Council did a nice job on this. You can find other clever Ad Council public-service sorts of spots (non-pet, at this point) if you click here. (We send an arf to Bill Beutler to alerting us to the promo.)