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10 Top Dog Influencers: Highest Earning Pets on Social Media in 2024

Written by: Jordyn Alger

Last Updated on April 11, 2024 by Dogster Team

10 Top Dog Influencers: Highest Earning Pets on Social Media in 2024

Dogs are becoming some of the most popular media influencers. A survey found that two out of five people fill their social media feeds with pets rather than people and that one out of every four parents is trying to create a social brand for their pets. Clearly, our pets could have a future in stardom.

Currently, there are dozens of dog influencers all across different social media platforms. While many of them are relatively small accounts, some of them have burst into popularity. If you are curious to learn who the top 10 dog influencers are, take a look at the list below.

The Top 10 Dog Influencers in 2024

1. Loki the Wolfdog

Followers: 1.9 million

Loki, also known as Loki the Wolfdog, is an astonishingly famous dog influencer with nearly 2 million followers on Instagram. As a mix between a husky, an artic wolf, and a malamute, Loki embodies majesty and ruggedness. He is often seen in forests and other wild landscapes with an overwhelmingly outdoor lifestyle brand.

Fans of Loki are enamored by his beauty and spirit. Loki’s popularity has skyrocketed to the point that there is officially a merch website for Loki the Wolfdog, filled with doggy apparel, books, prints, and even coffee mugs.


2. Manny the Frenchie

Followers: 1 million

Manny the Frenchie is an adorable French bulldog with an enormous following. Over 1 million fans follow Manny on Instagram, eager to see the next picture of the lovable pup with the sweet face.

This doggy influencer does not just promote cute pictures. Several philanthropic opportunities are boosted on Manny’s Instagram page, such as shoutouts and donations given to local rescue shelters. Manny the Frenchie has a charitable foundation called the Manny and Friends Foundation to support dogs in need.


3. Harlow and Sage

Followers: 1.7 million

Harlow and Sage were two inseparable dogs before Sage’s tragic passing in 2013. Harlow, the Weimaraner, and Sage, the miniature Dachshund, made an adorable yet hilarious pair due to their significant size difference. They grew in popularity, reaching nearly 2 million followers on Instagram and launching their own brand.

After Sage’s passing, two new miniature Dachshunds made their way into the home and the doggy influencer spotlight: Indiana and Reese. Harlow and Sage’s Instagram began to promote fostering dogs by inviting homeless dogs into their lives and caring for them until they found their forever homes. One of these dogs found his forever home with the Harlow and Sage family: Ezra, a shepherd mix.

Now, the family is bigger than ever, as they have adopted two cats: Malcolm and Alba.


4. Jiffpom

Followers: 9.6 million

Jiffpom, the famously adorable Pomeranian, is a dog influencer with nearly 10 million Instagram followers. This lovable little pup is an icon in the most literal sense of the word. He even appeared in a Katy Perry music video in 2014 for the song “Dark Horse.”

Jiffpom is often seen in cute costumes, such as Santa Claus, the Easter Bunny, furry monsters, and unicorns. Fans of Jiffpom often praise his sweet appearance and charm.


5. Crusoe the Dachshund

Followers: 843,000

Crusoe the Dachshund is a popular Instagram pup, creeping closer to achieving 1 million followers. This doggy influencer is known for posting funny video skits and wearing hilarious and adorable costumes.

Crusoe’s fame has grown beyond Instagram. This little dachshund has a video game app all of his own! Plus, Crusoe’s Instagram promotes philanthropic ventures. The Crusoe Fund at Cornell University was established to raise funds for clinical research and trials to discover more about canine health.


6. Tuna

Followers: 2 million

Tuna is an adorable and hilarious Chiweenie, a mix between a Chihuahua and a Dachshund. Most of Tuna’s content is silly videos and pictures that are meant to bring a smile to your face. And clearly, it is working, as Tuna has amassed 2 million dedicated fans.

Tuna’s story is tragic yet inspiring. He was abandoned by his previous owner, suffering extensive emotional trauma as a result. But he has since been adopted, healed, and raised into an internet sensation. Tuna’s story is a true rags-to-riches tale.


7. Doug the Pug

Followers: 3.7 million

Doug the Pug is more than just an influencer; he is a celebrity. This Pug has appeared with various stars, including Ed Sheeran, Justin Bieber, and Cole Sprouse. He showed up in Katy Perry’s music video for “Swish Swish” and even has his own holiday in his hometown of Nashville, Tennesee, Doug the Pug Day.

Doug has books, merch, and other products that fans can buy. It is clear that Doug is not rising towards fame; he’s already there!


8. Reagan Doodle

Followers: 478,000

Reagan Doodle, the Australian Labradoodle, is a furry sensation with a big heart. With nearly half a million followers, Reagan Doodle spreads positivity with adorable costumes, videos, and skits.

This influencer is dedicated to supporting adoption and foster care. The proceeds for their books and yearly calendars help foster children in need. Not only do fans get the opportunity to follow a cute dog on Instagram, but they also get to be a part of something charitable and special.


9. Maya

Followers: 1.9 million

Maya is a fluffy, adorable Samoyed dog that is lovingly nicknamed “polar bear” due to her snow-white fur. Maya is joined on her Instagram page by her younger brother Michi, a rescue German Spitz. The two smiley, fluffy dogs have made their impact on Instagram, nearly reaching 2 million followers.

Other than adorable pictures and videos, Maya promotes healthy dog food recipes and shows fans how to make them at home. Sharing these yummy and wholesome recipes is a great benefit to dogs everywhere.


10. Turboroo

Followers: 291,000

Turboroo is a sweet Chihuahua with a steady following of nearly 300,000. But this dog didn’t become an influencer based on cuteness alone. Turboroo has an inspiring story.

Turboroo was born with two hind legs but no front legs. He was surrendered to a veterinarian’s office because the previous owner did not know how to care for him. Some thought that euthanizing Turboroo was the best course of option.

Thankfully, Turboroo was soon adopted and cared for. His new owners found a mobility cart for him to use, and since then, he has been racing around and stealing hearts.

Final Thoughts

If you want to learn more about these doggy superstars, you can check them out on Instagram. The dogs may be worth a lot of money, but in truth, their greatest value does not come from wealth. Their greatest contribution comes from the smiles and love that they spread.


Featured Image Credit: Ivan Babydov, Pexels

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