10 Top Dog Influencers: Highest Earning Pets on Social Media in 2025

Dogs are becoming some of the most popular media influencers. A survey found that two out of five people fill their social media feeds with pets rather than people and that one of every four parents is trying to create a social brand for their pets.¹ Clearly, our pets can have a future in stardom.

Currently, there are dozens of dog influencers on several social media platforms. While many of them are relatively small accounts, some of them have burst into popularity. If you are curious to learn who the top 10 dog influencers are, take a look at the list below.

The Top 10 Dog Influencers in 2025

1. Jiffpom

Jiffpom, the famously adorable Pomeranian, is a dog influencer with nearly 10 million Instagram followers. This lovable little pup is an icon of pet influencers. He even appeared in a Katy Perry music video in 2014 for the song “Dark Horse.”

Jiffpom is often seen in cute costumes, such as Santa Claus, the Easter Bunny, furry monsters, and unicorns. Fans of Jiffpom praise his sweet appearance and charm.

2. Doug the Pug

Doug the Pug is more than just an influencer; he is a celebrity. This Pug has appeared with various stars, including Ed Sheeran, Justin Bieber, and Cole Sprouse. He showed up in Katy Perry’s music video for “Swish Swish” and even has his own holiday in his hometown of Nashville, Tennesee, Doug the Pug Day.

Doug has books, merch, and other products that fans can buy. It is clear that Doug is not rising toward fame; he’s already there!

3. Marutaro

Marutaro is a Shiba Inu from Japan. He shows his audience his daily adventures and cute dog expressions. His content offers a glimpse of his life in Japan and the beauty of where he lives.

Marutaro has a huge online shop where he sells a variety of decorations, clothes, and even cookies.

4. Tuna

Tuna is an adorable and hilarious Chiweenie, a mix between a Chihuahua and a Dachshund. Most of Tuna’s content includes silly videos and pictures to make you smile. And clearly, it is working, as Tuna has amassed 2 million dedicated fans.

Tuna’s story is tragic yet inspiring. He was abandoned by his previous owner, suffering extensive emotional trauma as a result. But he has since been adopted, healed, and raised into an internet sensation. Tuna’s story is a true rags-to-riches tale.

5. Loki the Wolfdog

Loki, also known as Loki the Wolfdog, is an astonishingly famous dog influencer with nearly 2 million followers on Instagram. Loki embodies majesty and ruggedness as a mix between a Husky, an Arctic wolf, and a Malamute. He is often featured in photos and videos of forests and other wild landscapes.

Fans of Loki are enamored by his beauty and spirit. His popularity has skyrocketed to the point that he has a merch website filled with doggy apparel, books, prints, and even coffee mugs.

6. Maya

Maya is a fluffy, adorable Samoyed dog, lovingly nicknamed “polar bear” due to her snow-white fur. Maya is joined on her Instagram page by her younger brother Michi, a rescue German Spitz. The two smiley, fluffy dogs have made their impact on Instagram, nearly reaching 2 million followers.

In addition to adorable pictures and videos, Maya promotes healthy dog food recipes and shows fans how to make them at home. Sharing these yummy and wholesome recipes is a great benefit to dogs everywhere.

7. Harlow and Sage

Harlow and Sage were two inseparable dogs before Sage’s tragic passing in 2013. Harlow, the Weimaraner, and Sage, the miniature Dachshund, made an adorable yet hilarious pair due to their significant size difference. They grew in popularity, reaching nearly 2 million followers on Instagram and launching their own brand.

After Sage’s passing, two new miniature Dachshunds entered the doggy influencer spotlight: Indiana and Reese. Harlow and Sage’s Instagram began to promote fostering dogs by inviting homeless dogs into their lives and caring for them until they found their forever homes. One of these dogs, Ezra, a shepherd mix, found his forever home with the Harlow and Sage family.

Now, the family is bigger than ever, and they have adopted two cats: Malcolm and Alba.

8. Brodie That Dood

Brodie, known online as “Brodie That Dood,” is a Goldendoodle who has become a social media star. He is a task-trained service animal and a pet influencer.

Brodie shares videos of his adventures, travels, and playful moments, often accompanied by his owner, Cliff. His content ranges from overcoming fears to showcasing his dance moves, bringing joy to millions of viewers across the globe.

9. Manny the Frenchie

Manny the Frenchie is an adorable French bulldog with an enormous following. Over 1 million fans follow Manny on Instagram, eager to see the next picture of the lovable pup with the sweet face. This doggy influencer does not just promote cute pictures.

Manny’s Instagram page features several philanthropic opportunities, such as shoutouts and donations to local rescue shelters. Manny the Frenchie has a charitable foundation called the Manny and Friends Foundation to support dogs in need.

10. Crusoe the Dachshund

Crusoe the Dachshund is a popular Instagram pup who is creeping closer to achieving 1 million followers. This doggy influencer is known for posting funny video skits and wearing hilarious and adorable costumes.

Crusoe’s fame has grown beyond Instagram. This little dachshund has a video game app all of his own! Plus, Crusoe’s Instagram promotes philanthropic ventures. The Crusoe Fund at Cornell University was established to raise funds for clinical research and trials to discover more about canine health.

11. Reagan Doodle

Reagan Doodle, the Australian Labradoodle, is a furry sensation with a big heart. With nearly half a million followers, Reagan Doodle spreads positivity with adorable costumes, videos, and skits.

This influencer is dedicated to supporting adoption and foster care. The proceeds from the books and yearly calendars help foster children in need. Not only do fans get to follow a cute dog on Instagram, but they also get to be a part of something charitable and special.

13. Tinkerbelle The Dog

Tinkerbelle, a Papitese (Papillon and Maltese mix), is known for her stylish outfits and high-class travels. She was discovered on the streets of New York City while taking a walk with her mom, Sam Carrell, and an agent noticed her and signed her on as one of his clients.

She has now become a fashion icon in the pet influencer world. She has worked with brands such as American Eagle, Burt’s Bees, WagWear, and Converse, and was listed as one of the Most Entrepreneurial Dogs in America by Entrepreneur.

14. Turboroo

Turboroo is a sweet Chihuahua with a steady following of nearly 300,000. However, he didn’t become an influencer based on cuteness alone. Turboroo has an inspiring story. He was born with two hind legs but no front legs. He was surrendered to a veterinarian’s office because the previous owner did not know how to care for him.

Some thought that euthanizing Turboroo was the best course of option. Thankfully, Turboroo was soon adopted and cared for. His new owners found a mobility cart for him to use, and since then, he has been racing around and stealing hearts.

Final Thoughts

If you want to learn more about these doggy superstars, you can check them out on Instagram. The dogs may be worth a lot of money, but their greatest value does not come from wealth. Their most significant contribution comes from the smiles and love that they spread.

• Related read: Instagram Captions for Dog Pictures to Please the Paw-Parazzi

Featured Image Credit: Josep Suria, Shutterstock