Get

In Your Inbox

Dogster is reader-supported. When you buy via links on our site, we may earn an affiliate commission at no cost to you. Learn more.

Why Does My Dog Rub His Face on Me? 5 Vet-Verified Possible Reasons Explained

Golden Retriever rubbing face against person

Our dogs do all sorts of cute things that make us go, “Aww.” If you have noticed your dog rubbing their cute little nose all over you, what gives? In this article, we’re going to try to decode that doggy behavior so you can understand it once and for all. It’s likely a combination of all of these reasons, so just take that into consideration as you’re reading.

divider dog paws 3 oct 2024

The 5 Reasons Why Your Dog Rubs His Face on You

1. Marking

Dogs have scent glands in various locations around their body, such as their paws, back end, mammary glands, and face. They use them to release chemical signals (pheromones) to communicate with other dogs with regard to territory, alarm signals, and reassurance. Territorial marking is one of the main functions of pheromones, and dogs spread these onto different things in their environment, such as their bed, toys, and other objects in the home. If your dog wants to claim you as their own, they might be rubbing their face all over you as a means to say that you are theirs!

That lets all the other pets in the home, and any that might be lurking around, know that you have a very strong bond. You might notice this behavior especially with an extra jealous pup in the home!

Airedale terrier dog face on the lap of owner
Image by: Julia Siomuha, Shutterstock

2. Attachment

We already know your dog is super attached to you. As if they need to rub their face against you to let you know. However, this can simply be a sign of attachment and wanting to be near you.

If you notice that they seem to do this with you over others, you might be the favorite! It is a sign that they look to you as the strongest bond and treat you accordingly.


3. Comfort Seeking

Your dog looks to you to be consoled. They feel super comfortable with you and love nothing more than snuggling up next to you. If they’re rubbing their face on you, it might be something similar to the bond of a mother and child.

They feel totally at ease when they’re in your presence and want to nuzzle against you, creating that same safety and security.

shy dog hiding behind the owner with a nervous expression on its face
Image by: Mary Swift, Shutterstock

4. Attention

The fact of the matter is that our dogs just love attention! There is really no way around it. They love to be near us as we are their protectors and their caretakers. They look to us for guidance and reassurance, as well as to fulfill their emotional needs.

Many folks say that having a dog is comparable to having a child, and bridging the gap, in some ways, may be true! They look to you for the same amount of care and will loyally devote themselves to you entirely.


5. Scratching an Itch

Lastly, your dog could be rubbing their face on you as a way to scratch an itch. They could have an itchy spot on their face they can’t get, or some itchiness inside their nose. If they only rub their face on you for a few seconds, they could just be trying to relieve that itch.

Person caressing dog lying face-up on the carpet
Image by: Soloviova Liudmyla, Shutterstock

divider dog paws 3 oct 2024

Conclusion

Next time your pup is rubbing their face on you, you can give them all the love and reassurance you can. While this might be a ploy for attention, it is an outcry for affection, and you will likely happily oblige. It really doesn’t go too deep.

So, if you’ve noticed your dog rubbing their face on you, there’s really nothing wrong, and it’s completely to be expected. It means you’re doing a good job as a dog parent!


Featured Image Credit: trofalenaRV, Shutterstock

Want content like this delivered to you?

Sign Up For Our Newsletter

News, insights, expert advice, and everything dog

* By submitting, you agree to our Terms & Conditions and Privacy & Cookies Policy.

How useful was this post?

Click on a star to rate (you can leave written feedback after clicking submit)

Help us improve Dogster for pet parents!

Your feedback really matters.

What did you like about this post? Also how can we improve it?

Join the conversation

Leave a Reply

You’re very welcome to leave a comment or question. Please know that all comments must meet our community guidelines, and your email address will NOT be published. Let’s have a positive and constructive conversation.

Talk With A Vet Online

Peace of mind,
anywhere, anytime

Affordable vet advice

Alapaha Blue-Blood Bulldog Breed: Info, Pictures, Care & Traits

Are you looking for one of the most hard-working and loyal dogs? While your mind might jump to something like the Border Collie...

Can Dogs Sleep With Their Eyes Open? Vet-Verified Facts & Info

Dogs can have strange or unique sleeping habits, and it can take us time to get used to them. Sometimes, dogs may startle...

Why Is My Pomeranian Panting So Much? 6 Likely Reasons

Pomeranians are small, fluffy balls of joy and excitement that require plenty of daily physical activity. They love to play fetch, run around...

10 Surprising Tibetan Mastiff Facts: Vet Approved Guide

Though Tibetan Mastiffs are fairly rare in the United States, you’ve probably seen one or two in your time. These giant majestic dogs...

More related

Ask Dr. Paola – Licking, Nail Clippers & Feeding Puppies (November 24, 2025)

Welcome to our “Ask Dr. Paola” series, where every Monday we bring expert advice straight from Dr. Paola Cuevas (MVZ) to help our...

Why Are There So Many Stray Dogs in India? History & Facts

India is home to a large population of canines, mostly owned by the country’s human population. However, there are also many strays in...

Dog Mating Guide: Cycles, Factors & Tips

Mating dogs can be a rewarding experience, but the practice must be done responsibly and with the parent and puppies’ health and welfare...

Are Pig Ears Good for Dogs? Vet-Verified Facts & Guide

Pig ears have been popular dog treats for quite a while, but it’s always a good idea to investigate whether any treat is...

Keep reading

Can Dogs Eat Pudding? Vet-Reviewed Facts & FAQ

Imagine this: You’re feeling nostalgic for the school lunches you ate as a kid. You’re halfway through your peanut butter and jelly sandwich when you spot a fresh cup of pudding. As you pull back the lid, your hands slip,...

Can Dogs Eat_pudding

What Is Hypoallergenic Dog Food Made Of? Vet-Verified Ingredients

If your dog is struggling with symptoms of food allergies (more on those later), your vet may suggest changing to hypoallergenic dog food. But what exactly is hypoallergenic dog food made of? Typically, hypoallergenic diets for dogs are made from...

labrador retriever eating from a bowl

Can Dogs Eat Oatmeal Cookies? Vet-Verified Nutrition Facts & Info

For humans, oatmeal cookies are generally considered a healthier alternative to other cookies because they contain whole-grain oats, which are high in fiber, however, oatmeal cookies will still contain sugar and butter which are not healthy for dogs. Oatmeal cookies...

Dogster-Can-Dogs-Eat-Oatmeal Cookies

Inception Dog Food Review 2025: Recalls, Pros & Cons

Review Summary Inception Pet foods is a brand that produces wet and dry food for cats and dogs with animal or fish protein as the first two ingredients in each recipe. Inception is owned by Pets Global, which is based...

Dogster_Inception Dog Food Review

How Long Can Wet Dog Food Sit Out Until It Goes Bad? Vet-Approved Facts & FAQ

All pet food can only sit out for a limited amount of time before it starts to spoil. The time frame will vary depending on the type of food, as well as the ambient conditions. All dog food can sit...

Border collie holding food bowl

Can Dogs Eat Pirate’s Booty? Vet-Reviewed Health Facts & Risk

Pirate’s Booty—it’s not just buried treasure! For over 30 years, fans have loved to snack on these delicious, golden cheese puffs. They bill themselves as a more natural (and tastier) option on the cheese puff market, without the artificial colors...

Can Dogs Eat_Pirates Booty

Can Dogs Eat Apricots? Vet-Verified Nutrition Facts & Precautions

Dogs are facultative carnivores, meaning that like omnivores, they can eat some plant matter as well as meat. Many like eating sweet foods and can be found eating windfall fruit. If your dog has a sweet tooth, consider feeding them...

fresh apricots

Purina One Lamb and Rice Dog Food Review 2025: Recalls, Pros & Cons

Review Summary Purina is an extremely popular dog food company. They are the most popular dog food company in the United States. They have been around for a very long time and make a variety of different dog foods, including...

Dogster_Purina One Lamb and Rice Dog Food Review