Close X

Forget NCAA March Madness. It’s Time for Rescue Madness

DoggyBnb and PetFlow.com present the tournament-style contest, which raises awareness and funds for animal rescues across the U.S.

Jeff Goldberg  |  Mar 24th 2015


This year’s NCAA Tournament has not been kind to the dog teams. Northeastern’s Huskies, Albany’s Great Danes, Georgia and Butler’s Bulldogs, that last team despite my dog Rocky’s predictions it would advance further.

But every dog still has his day, and in another tournament going on this March, all the pups are winners. It’s called Rescue Madness.

Over the next two weeks, DoggyBnB and its partner, PetFlow.com, have set the goal of raising awareness and funds for 16 rescues around the U.S. over 15 days in tournament bracket style.

The contest works similar to the actual basketball tournament. On DoggyBnB’s website, 16 different animal rescues, from Boston to Los Angeles, have submitted photos of an adoptable dog. Two photos are posted on Instagram each day, on accounts DoggyBnB and petflow_official, and the pup that receives the most likes advances to the next round. Voting can be tracked on the Rescue Madness site.

It’s not just about the dogs, however. With each “like,” you can earn a chance to win up to $1,500 in prizes, and every $1 donated earns five entries in the contest.

Prize winners and the champion pup will be announced April 7 at noon, EST.

All proceeds go to the participating rescues. The first-place rescue will receive 20 percent and up to $500 in matching donations from Healthy Paws Pet Insurance. Second place will get 15 percent, third place 10 percent, and the remaining 55 percent of donations will be split evenly between the remaining participating rescues.

The 16 rescue organizations are: Badass Brooklyn Animal Rescue, NY; Liberty Human Society, NJ; Mr. Bones & Co., NY; Stray From the Heart, NY; New York Bully Crew, NY; Bideawee, NY; Animal Rescue League, Boston; PAWS, Chicago; Oregon Human Society, Portland; Fresno Bully Rescue, Fresno; Beagle Freedom Project, Burbank; JNF Rescue Foundation, LA; Dogs Without Borders, LA; Wags and Walks, LA; Paws4You, Miami; and PAWS Rescue, Indianapolis.

For contestants, the first-place winner will walk away with approximately $1,100 in doggy prizes, second place approximately $250, and third place approximately $150.

Read more dog news on Dogster:

About the author: Jeff Goldberg is a freelance writer in Quincy, Mass. A former editor for MLB.com and sportswriter for the Hartford Courant who covered the University of Connecticut’s women’s basketball team (Huskies!) and the Boston Red Sox, Jeff has authored two books on the UConn women: Bird at the Buzzer (2011) and Unrivaled (2015). He lives with his wife, Susan, and their rescue pup, Rocky, an Italian Greyhuahua/Jack Russell mix from a foster home in Tennessee, hence the name Rocky (as in Rocky Top).