Smile For The Camera

Once again we're working with the dynamic brother and sister team Dan Hoffman and Carrie Pollare, founders of "Im Tired of.." bracelets. This time they're...


Once again we’re working with the dynamic brother and sister team Dan Hoffman and Carrie Pollare, founders of “Im Tired of..” bracelets. This time they’re having a fun contest, you can win prizes and help continue to spread the word about wiping out animal cruelty.

And during May, “I’m Tired of…” is even giving away some cool Dogster stuff for the contest. You can win a one year Dogster Plus Membership, cool Dogster t-shirt, and a Together Tag. Read on for details of the contest and then get that camera out and say “cheese”.

SANTA MONICA, CA, MAY 6, 2009 Im Tired of (ITo) is looking for the next darling doggy and kooky kitty superstars to win a spot in its new SMILE2 video, so it has launched the SMILE2 Photo Contest.Contestants must have Hollywood-worthy, award-winning smiles or be able to make hilarious funny faces.

The makers of the popular Im Tired of Animal Cruelty bracelets, which raise money for animal rights and rescue, has called on its charity partner, Best Friends Animal Society and cast members of National Geographic Channels Dogtown to help judge the entries and award the winners. The contest runs through June 30, 2009.

So, how did this get started? According to Dan Hoffman, ITo co-founder, My sister and partner, Carrie, and I are huge animal lovers. Carrie has always cracked up every time she sees dogs or cats who are smiling. She used to have an entire bulletin board full of photos like that. We wanted to draw attention to animal cruelty, but in a positive way. So, we came up with the concept to create our first SMILE video, which is a very cute 60 second slide show, set to music, of dogs and cats smiling. We did it very casually, found the photos ourselves, posted it on our website and a few other places and, beyond our wildest imagination, it went viral, has been viewed more than 100,000 times and is still going strong. Who knew?!

Hoffman explained that, after SMILE launched, customers started sending them photos of their own pets smiling. It was a riot. We posted some of them on our website and then we decided we needed to make the sequel, but this time, get all the animal lovers out there to send us photos. And, there are a lot of animal lovers out there! We think this is going to be a lot of fun and in these times, fun is just what everyone needs. Plus, it continues to help us spread the word about fighting animal abuse and raise money for the cause.

Were going to put every photo we love on our website for everyone to see and chat about, Hoffman said. Its going to be a doggy and kitty love fest! Plus, there will be purrfect prizes for the winners, he joked, in addition to getting a starring role in the production, and grand prizes for the top precious pup and krazy kitty.

The Im Tired of campaign is a labor of love for Hoffman and his sister, Carrie Pollare. These $10 eco friendly bracelets, made from recycled tires and metal, are currently raising money for 12 different causes, including animal cruelty, breast cancer, diabetes, world hunger, global warming and autism. The most important part is that we donate half our sales ($5 per bracelet) to the charities we are aligned with. The company also just launched Im Tired of Animal Cruelty t-shirts, where $18 from each $36 shirt goes to Best Friends.

The “I’m Tired of Animal Cruelty” bracelet and new t-shirts can be purchased at, as well as bracelets supporting other causes,including AIDS, Autism, Alzheimer’s, Breast Cancer, Child Abuse, Cancer, Diabetes, Global Warming, Heart Disease, World Hunger and The Economy. Click here to go to the SMILE2 website.

For more information, visit Press contact is Carrie Pollare, [email protected], 310-314-3660.

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