Fluff & Tuff is a family-owned and -operated dog toy business based in Michigan. Its toys are designed by a team of highly trained canine experts with extensive experience in dog behavior as it relates to play and toys. Its products can be filtered by play style, so whether your pup is a chewer, fetcher, shaker, snuggler, tosser, or tugger, there’s an option suitable for them.

With a name like “Fluff & Tuff,” you might wonder about the durability (or “tuffness”) of the toys. While the company’s products are extremely well-made and durable, they’re not labeled as “indestructible,” and the website explicitly states that they are not chew toys. If your dog enjoys a good game of fetch or tug-of-war or enjoys a cozy snuggle with their plushies, though, there are plenty of adorable options to keep them happy.

Read on to learn more about Fluff & Tuff as a company and the toys that it offers to determine if they’re suitable for your dog.

At a Glance: The Best 5 Fluff & Toy Products

Rating	Image	Product	Details
Our Favorite		Walter Wabbit Plush Dog Toy	Great for dogs who like to tug Makes a great fetch toy Firm body is great for shaking	Check Price
		Fluff & Tuff Beach Ball	Great for playing fetch No limbs to be torn off by chewers Washes nicely in the machine	Check Price
		Fluff & Tuff Edsel Elephant	Great for dogs that like to shake Plenty of appendages to grab onto for tugging Long-lasting squeaker	Check Price
		Fluff and Tuff Ruby The Rainbow Trout	Unique ultra-plush fabric All seams are concealed, neatly folded, and double stitched The eyes are embroidered for safety	Check Price
		Fluff & Tuff SQUEAKERLESS Red Squirrel	Squeakerless means more stealthiness Extra fluffy tail Perfect for chasing and tugging	Check Price

Fluff & Tuff Toys Reviewed

Who Makes Fluff & Tuff Toys and Where Are They Produced?

Fluff & Tuff Toys is a Michigan-based business that’s family owned and operated. It’s been in business for over a decade, and the staff is serious about giving back to the pet community. They founded the Fluff & Tuff Foundation, whose mission is to assist small organizations that help animals in need. Every year, they design a holiday charity toy, and 100% of the profits from sales go toward fulfilling the wish list of shelters and rescues.

Who Are Fluff & Tuff Toys Best Suited For?

Fluff & Tuff toys are best suited for dog owners with pets that are a bit tough on their toys. They’re made for consumers who want durable yet still attractive toys for their pets.

Who Might Do Better With a Different Brand?

Fluff & Tuff toys may be durable, but they are not made with destructive chewers in mind. The toys are made with high-quality fabrics, but they’re still plush toys and not indestructible. Owners with dogs that make quick work of their toys should select something made of heavy-duty nylon or rubber.

We recommend something like the KONG Extreme Tire, as it’s made with uniquely shaped sidewalls and a thick outer tread that provides a sturdy and elastic barrier to withstand the most destructive chewers.

Premium Construction

All of Fluff & Tuff’s toys are made with a superior and ultra-plush outer fabric for a soft finish. They feature the company’s Tuffweb™ mesh liner, a thick mesh material used to line the ultra-plush fabric exterior, and double-stitched seams for added durability.

Safety First

Safety is at the forefront of every Fluff & Tuff product, so dog owners have less to worry about when they give their pets their new toys. They are filled with non-toxic polyester fill for optimal playability and shaping. The eyes have been embroidered on, so there are no small swallowable pieces to pose a choking hazard.

It’s not just the toys themselves that are safe. Fluff & Tuff is ICTI factory-certified. ICTI, or International Council of Toy Industries, is a not-for-profit organization developed to protect the well-being of factory workers and promote responsible toy safety standards.

Easy to Clean

Every Fluff & Tuff toy is machine washable. So, if your pup drools on it excessively or drops it in the mud at the playpark, you can toss it in your washing machine at home to clean it. The company does recommend giving the toy a once-over for holes or tears before washing it, however. Use a moderate temperature setting, and opt to air dry it if possible. If your pup can’t wait for their toy to air dry, it’s okay to put it in the dryer at a low temperature.

Made in China

The phrase “Made in China” can be off-putting to eco- and safety-conscious consumers. While Fluff & Tuff’s toys are indeed manufactured in China, you shouldn’t immediately negate the company.

Each of the company’s toys meets the U.S. Standard Consumer Safety Specs for Toy Safety, meaning your pup’s new plushie passes the safety standards set for children’s toys. They’re also tested for leads and phthalates and scanned twice to check for any foreign objects.

A Quick Look at Fluff & Tuff Toys

Recall History

Fluff & Tuff has had no documented recalls.

Reviews of the 3 Best Fluff & Tuff Toys

1. Walter Wabbit

Walter Wabbit is a large rabbit plush measuring 12 inches long. Thanks to its long, firm body, this toy is fantastic for dogs that love to tug. However, dogs with a shaking or fetching play style will also enjoy this plush. Due to its bigger size, Walter Rabbit does cost a bit more than some of the other Fluff & Tuff toys.

2. Beach Ball

The 7-inch beach ball is a great toy for dogs that like to fetch. Additionally, since it is round and has no limbs or anything else to grab onto, it’s also great for pups that have a chewing playstyle. It is important to remember, however, that aggressive chewers are generally not a good match for plush toys. Like most of Fluff & Tuff’s toys, the Beach Ball holds up well in the washing machine, which makes it ideal for pups that enjoy carrying their toys around with them on walks or to the dog park.

The ball is priced higher than expected, given the simplicity of the design.

3. Edsel Elephant

Some plushies may be smaller than advertised.

What Other Users Are Saying

Conclusion

Fluff & Tuff is a dog toy company manufacturing high-quality plush toys that are made to last. They’re constructed with premium materials and reinforced with a mesh liner and double-stitched seams for long-lasting durability. Fluff & Tuff ensures that every plushie that leaves its factory not only meets the U.S. Standard Consumer Safety Specs for Toy Safety but is also free of any lead, phthalates, and foreign objects. While the “made in China” label may be disconcerting for some consumers, the work that the company puts into ensuring that its products are indeed safe is commendable.

We appreciate the fact that the company is family owned and operated and committed to giving back to the dog-loving community through its Fluff & Tuff Foundation. We also admire the fact that its factory is ICTI-certified to ensure the well-being of the employees manufacturing the products.

However, as with any plush dog toy, these are not meant to be used by aggressive chewers. The majority of the negative reviews for these toys come from dog owners who bought the plushies under the impression that they’re tough enough for destructive chewers. Fluff & Tuff explicitly states on its website that its products are not chew toys, so this issue is entirely on the consumer and not the company.

Your dog may love these plushie toys if they prefer playing with soft toys and aren’t prone to destructive chewing. We still recommend, however, that you supervise your pup anytime they play with soft plushies, to ensure their safety.

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