Let’s “Go Orange” and Help Prevent Animal Cruelty

Display the ASPCA's main color to raise awareness during Prevention of Cruelty to Animals Month.

Liz Acosta  |  Apr 2nd 2015


Orange is probably my least favorite color. I know it’s the color of honey and beer (two of my favorite things to consume), but I just can’t dig it. There is no orange in my wardrobe or in my interior decorating. I love pink, red, and yellow — colors normally considered obnoxious — but you will find no orange among my belongings.

But when it comes to preventing animal cruelty, I’ll gladly wear and display the color orange. Are you willing to “go orange” for the prevention of animal cruelty?

April is Prevention of Cruelty to Animals Month, because that’s when the ASPCA’s charter was signed back in 1866. The ASPCA’s brand color is orange, so it makes sense to “go orange” to raise awareness and help promote dog and cat rescue. Of course we believe everyone ought to be thinking about preventing cruelty to animals every month, but we’re also into raising awareness any way possible, so we’re going orange in April.

Sometimes it seems like there’s some kind of horrific animal cruelty news every day — so much that you might feel like avoiding it. It’s easy to feel defeated and helpless, but here are some things you can do to help do your part in the fight against animal cruelty:

But here’s the obstacle a lot of people seem to think exists between them and activism: They feel that unless they’re doing something “big” for a cause, their efforts don’t really count. Activism doesn’t have to be a grand effort. Some of the most effective activism comes in everyday gestures and by just being yourself — people are paying attention, and the courage and passion you display can be really inspiring.

With that in mind, I’ve created the graphics below just for you! The more of us who change our Facebook cover images all at once, the more visible our cause will be. It’s a very small gesture, but it can have a huge impact — a drop in the water can create vast ripples of change.

What do you do to help raise awareness about animal cruelty? Share your work in the comments — you might inspire someone!

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About Liz Acosta: Dogster’s former Cuteness Correspondent, Liz still manages the site’s daily “Awws,” only now she also wrangles Dogster’s social media. That’s why she wants you to follow us on Facebook, Twitter, and — her personal favorite — Instagram. See ya there!

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