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National Little Pampered Dog Day 2024: What It Is & How to Celebrate

Written by: Kristin Hitchcock

Last Updated on July 4, 2024 by Dogster Team

male owner hugging his dog

National Little Pampered Dog Day 2024: What It Is & How to Celebrate

National Little Pampered Dog Day is celebrated on April 27th each year. The founders of Little Pampered Dog magazine created the holiday to honor dog owners who go above and beyond to care for their canine companions and to bring attention to the difficulties faced by dogs around the world who are not fortunate enough to live in a safe and loving environment.

Read on below to find out more.

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What Is National Little Pampered Dog Day?

According to the founding company, National Little Pampered Dog Day is for people who meet two criteria:

  • Your Love Your Dog: This criterion is self-explanatory and describes most dog owners. This holiday is for those who consider their dogs members of their family.
  • Pampering is Okay: You can’t celebrate this holiday if you don’t think dogs should be pampered. Some of what the company considers pampering is a bit controversial.1 For instance, the company considers dressing up your dog as part of pampering. According to the magazine, many dogs aren’t lucky enough to be pampered in that way.

Furthermore, the purpose of this holiday is three-fold:

  • Celebrate Owners: First and foremost, the holiday is about celebrating owners who meet the above criteria. It’s about recognizing those who pamper their dogs.
  • Bringing Awareness: The holiday also raises awareness of dogs who aren’t pampered. According to the magazine, not all dogs are so lucky.
  • Communicate Love: The company implemented the holiday to emphasize that dogs are living beings who deserve to be happy and healthy. The holiday consists of making your dog happy to the extreme by taking them for a spa day or dressing them up.
owner cuddling and hugging her pet pomeranian dog
Image by: Alina Kruk, Shutterstock

How to Celebrate

Little Pampered Dog provides several ways for those interested in celebrating to do so. However, this holiday is mostly only run and implemented by this magazine, so you probably won’t find any events near you.

Here are some of the ways you can celebrate:
  • Spread the word. The company recommends spreading the word about the holiday via social media, preferably by sharing pictures of your pampered dog. The company encourages the owners to decide what “pampering” means.
  • Bring awareness to dogs in need of a home. Sadly, many dogs don’t have homes and loving owners. The company encourages using this day to promote adopting dogs, as they also deserve to be pampered.
  • Giving your time and resources to a local shelter is a positive way to give back that goes beyond just you and your pet.
  • Spoil your dog. Of course, you can also spoil your dog on this day (and throughout the rest of the year).

So, Why Is It Controversial?

Despite being a seemingly benign holiday, National Little Pampered Dog Day has received some attention over the past few years, which may be why it isn’t more popular. There are several arguments against this holiday.

For instance, one common argument is that it emphasizes consumerism around pets. Critics argue that spending money on pampering a pet with designer outfits and expensive spa treatments is excessive and detracts from the true purpose of pet ownership, which is to provide love. It also leaves out lower-income families who love their dogs but cannot pamper them as they would like to. Many may feel that this holiday puts them in a “less than” category because they don’t fit this magazine’s version of a “good dog owner.”

bernese dog cuddling with his owner
Image by: Africa Studio, Shutterstock

Furthermore, including “little” may neglect larger breeds, which often appear in shelters in more significant numbers. As this day is at least partially focused on dog adoption, many consider it counterintuitive to only focus on smaller dogs. Little Pampered Dog invented this holiday for marketing purposes, and the magazine focuses on smaller dogs. However, the company’s website encourages all dog owners to participate, including those with larger dogs.

There are many supporters of the holiday, too. Many argue that it’s just a fun way to celebrate dogs. Others say that pampering a pet can be a form of self-care for the owner. Ultimately, whether or not someone supports National Little Pampered Dog Day is a matter of personal opinion and values regarding pet ownership.

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Final Thoughts

National Little Pampered Dog Day was created by the magazine and lifestyle company Little Pampered Dog. As the name suggests, the magazine and holiday focus on pampering dogs. However, the phrase “little” is a bit misleading since the holiday doesn’t just focus on little dogs.

The holiday’s primary purpose is to celebrate owners who go above and beyond for their dogs. It’s for those who pamper their pooch and enjoy the Little Pampered Pooch community.

It also encourages owners to adopt dogs sitting in shelters. And we can all get behind that.

If You Want to Learn More About Other Holidays for Dogs, read: 


Featured Image Credit: Lizardflms, Shutterstock

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