Cesar Millan: The Skillet Whisperer
Cesar Millan may be controversial in his dog-training techniques, with some people swearing by his methods and others swearing at them. But I think we can all agree that he can work wonders with these ill-behaved skillets from Denny's.
It's good to see the Dog Whisperer spoofing himself; there have been many spoofs of him, but it's fun to see him doing one. I'm sure it helps that Denny's has probably paid him royally to appear in these segments, which are part of Denny's first branded-content effort aimed at Hispanics, the chain's fastest-growing consumer base. Click here to watch the Spanish-language version. (Cesar's 13-year-old son is featured in the Spanish one.)
According to Ad Age, ad agency Casanova Pendrill was seeking someone "unexpected" in such a campaign, and "we were looking for someone energetic and who would connect with English-speaking Latinos but also the Spanish-preferred Latinos," said Ingrid Otero-Smart, the agency's president-CEO. Millan "has a really great connection with our target."
What do you think, Dogsters?