Rover.com, a web-based dog-sitting company, recently blew our minds all over the office with its new referral program to attract talent to the company.
“Refer a devloper,” the Web site screams, “Win a Puppy!”
It goes on: “For the next 30 days, Rover.com is offering something better: if we hire a candidate you refer to Rover.com, then you will get a free puppy! That’s right, let me say it again: FREE PUPPY!”
By this point, Dogster Editor-in-Chief Janine Kahn had passed out, her head hitting her keyboard. Managing Editor Vicky Walker said she was going out for a drink. Associate Editor Keith Bowers simply pulled a bottle of whiskey from a drawer and slammed it on his desk.
Yet our fears were unfounded.
Rover is, in a word, being cheeky. Attracting attention. Making the world take note of this company that connects dog owners and dog-sitters through the Internet.
We realized this once we gathered ourselves up and read the rest of the web page:
“Rover is not going to give you a puppy directly. Rover will give you $1,000 for you to use toward the adoption of a puppy, but you will have to adopt the puppy on your own.”
Okay, fair enough. But still, what if we don’t want a puppy? Why are you so hell-bent on making us get a puppy? What is it with this compulsion you have with us owning a puppy?
We kept reading:
“If you don’t want a dog, you could get a cat, but we don’t advise it because cats are snooty. Or, if you don’t want a new pet, then you can keep the money, or you could contribute it to one of our partners.”
That’s a deal we can get behind.