Thanks to the Bangkok Post for this article.
Thai clothing market going to the dogs
Dog clothing in Thailand has grown into a booming industry as dog lovers are willing to pull out their wallets to clothe their furry companions.
Viriya Chansavangvong started her dog clothing business two years ago. She said the business was doing well because many dog lovers liked to dress up their dogs, following human fashion trends or special occasions.
“Customers are so happy while shopping for clothes for their dogs. They usually buy for special occasions. For example, on Valentine’s Day, they hold their dogs, dressed up in a Valentine’s theme, and saying ‘Love’ to their lovers,” said Viriya.
The dog clothing business originated in western countries, to warm dogs during winter. However, Viriya said Thai dog clothing also received a warm welcome worldwide because of the fine cutting techniques, together with lovely and comfortable designs, which Viriya noted to be the most difficult part of the business.
Before launching the “new fashion arrivals”, Viriya always seeks help from her beloved dogs, “Can do” and “Hoysum”, to be the fitting models and see whether the clothes are properly designed for a dog’s movements.
Viriya said her clothes, designed for dogs with a maximum weight of two kilogrammes, cost only around 170 290 Baht. Her dog boutique also provided dog shoes, which could help prevent possible scratches on furniture and muddy pawprints.