Snoop Dogg To Release Dog Toys, Apparel
Snoop Dogg and Jakks Pacific, Inc. (JPI) announced Monday (November 13) that the rapper’s new line of pet products will be available for pre-order in conjunction with the release of his new solo album, Tha Blue Carpet Treatment.
The Snoop Dogg pet line, which will be marketed by JPI, will include dog toys, apparel and accessories inspired by the rapper himself, including items featuring a sound chip that plays signature Snoop Dogg phrases.
“We are very pleased to team-up with Amazon.com to launch a pre-order for our JPI Pets’ Snoop Dogg line of dog toys and apparel to coincide with the excitement surrounding his new CD,” said Tony Lawlor, Senior Vice President of Marketing, JPI Pets. “Amazon.com is already a Snoop Dogg destination for shoppers. The late November pre-order offer of our dog toys and apparel will enable Snoop Dogg fans to buy the items before they hit other mass retailers in Spring 2007.”
“Go get some quick, dogg-gone-it, ’cause Snoop Dogg said so. Bow wow,” said the rapper.
The first assortment of Snoop pet products includes a DJ headset, boom box, dog bone and football, all of which are double stitched and made from durable plush and ballistic fabrics for safe and fun play for dogs, according to a press release. Price rangers
Additionally, clothing products include a Snoop Dogg doggie basketball jersey, animal print faux fur Coat and a Doggfather hoodie sweatshirt.
All products range from $5.99 to $24.99.
The line will be available for pre-order on Amazon.com beginning on November 21, as is Snoop’s Blue Carpet Treatment album.
Items will go on sale at other major retailers in Spring 2007.