Milk-Bone Turns 100, Looking for SpokesDog and Milk-Bone Moments

Happy Birthday, Milk-Bone! MILK-BONE, AMERICA S FAVORITE DOG SNACK, CELEBRATES ITS 100TH ANNIVERSARY (THATS 700 IN DOG YEARS)! Milk-Bone Launches its Make a Milk-Bone Moment...
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Happy Birthday, Milk-Bone!

MILK-BONE, AMERICA S FAVORITE DOG SNACK, CELEBRATES ITS 100TH ANNIVERSARY (THATS 700 IN DOG YEARS)!

Milk-Bone Launches its Make a Milk-Bone Moment Contest to Find 100 of the Most Memorable Moments Between Dogs and Their Pet Parents

SAN FRANCISCO , CA January 31, 2008 A century ago, a New York City baker was barking up the right tree when he decided that his four-legged friends deserved a tasty treat too. Originally created in a small bakery on the Lower East Side of Manhattan, the biscuits became known to millions as Milk-Bone dog biscuits, America s favorite dog snack. In honor of the brands 100th anniversary, Del Monte Pet Products, a division of Del Monte Foods (NYSE:DLM), today announced that its Milk-Bone brand is treating dogs and their pet parents to a celebration that is 100 years in the making.

To commemorate 100 years (thats 700 in dog years) of bringing smiles to dogs and pet parents faces, the Milk-Bone brand announced today that the iconic dog snack will celebrate millions of Milk-Bone MomentsTM between pooches and their parents in a grand way wi t h t he launch of the Make a Milk-Bone MomentTM contest . The top 100 Milk-Bone Moments will be posted on www.Milk-Bone.com and America will vote and determine the favorite Milk-Bone Moment grand prize winner who will receive a $100,000 contract to serve as the first-ever Milk-Bone 100th Anniversary SpokesDog.

Nationwide Search for Americas First-Ever Milk-Bone SpokesDog

The Make a Milk-Bone MomentTM contest will launch on Thursday, January 31, 2008 and pet parents can enter their most memorable Milk-Bone Moment by visiting the brands Website. One lucky dog who shares the most memorable moment with his or her pet parent will win the Make a Milk-Bone Moment Grand Prize a $100,000 contract to serve as the first-ever Milk-Bone 100th Anniversary SpokesDog, plus a digital camera to record the years activities. Ninety-nine runners up will also receive a digital camera to continue capturing those special Milk-Bone Moments. Pet parents have until September 18, 2008 to enter their four-legged friends into the Make a Milk-Bone MomentTM contest.

Milk-Bone is looking for dogs and their pet parents to show what it means to have a Milk-Bone Moment. Almost any dog can do tricks, but in celebration of 100 years, Milk-Bone is looking for pictures and videos that capture those irreplaceable, special times that you have with your best friend. The contest will recognize the top 100 Milk-Bone Moments, moments of joy that strengthen the bond between a pet and his or her pet parent a head on your lap when you are snuggling on the couch together, a little dance when he learns you are taking a walk together or even a sloppy kiss on the cheek to remind you how much he loves you.

To enter the Make a Milk-Bone MomentTM contest, pet parents are asked to send a favorite video or photo of a special moment with their dog from the extraordinary to the everyday along with a short essay that explains why the Milk-Bone Moment, is so meaningful to them. The top 100 Milk-Bone Moments will be posted on Milk-Bone.com and America will vote on their favorite Milk-Bone Moments. The moment with the most votes wins.

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