What We’re Obsessed With: Cloud 7’s Portrait Series

Janne Peters photographs dogs and humans he meets in Berlin at home with Cloud 7 products.


In December, our friends at Remodelista asked us to curate a list of quality products for dogs that fit their aesthetic in time for the holidays. Putting the list together introduced me to some new purveyors that excited me and reminded me of some brands I’ve loved for a while now but have yet to feature on the site — one of these is Berlin-based Cloud 7.

Cloud 7 is the brainchild of Petra Jungebluth, a designer with roots in the fashion realm. (Indeed, her career included stints in fashion design and marketing at Tommy Hilfiger and Liz Claiborne, among others.) In starting the pet-centric label, Petra got to create the dog products she couldn’t find in the marketplace, including the gorgeous handmade bowls you see above.

I could go on and on about my favorite products (have you seen the ingenious travel beds for dogs?) but what I really want to show you is Cloud 7’s Portrait Series, which has been an ongoing project for the label for two years.

How it works: Petra and her 11-year-old black Lab, Johan, stopped interesting-looking people with their pets on the streets of Berlin and asked whether they’d like to be photographed in exchange for a Cloud 7 product of their choice and an art print as a token of thanks. German editorial photographer Janne Peters took the photos you see below, which Cloud 7 has graciously allowed us to republish:

Above: Senior Pug couple Edda and Luise spend their weekdays lounging around Berlin pet supply store Feinspitz, which is run by their owner, Anahita. They scored a Cloud 7 dog bed for lending their gorgeous mugs to the camera.

Above: Jonas (human) works as a part-time model, but his Dalmatian, Emil, is the bigger chick magnet.

Above: Sylvia (human) owns a Berlin-based PR agency called B.O.L.D., and her Pug, Mucke, spends his weekdays in the agency’s office inspiring creativity. This little dude is secure in his masculinity, as evidenced by his rose-colored bed.

Above: Adina (human) and Kale, a Labrador mix, are new Berlin residents. Like any other puppy, Kale is busy having misadventures, the most recent of which included an argument with a cat. Fortunately, neither cat nor puppy was hurt, though Adina’s hand needed a little love after intervening.

Above: Conchita and Karsten live with their hunting dog, Cora, in a country home just ourside Berlin, surrounded by woods and fields. Cora doesn’t care much for hunting, though.

Above: Zazou is one lucky dog. He was a street pup wandering around Greece until he ran into fashion designer Izabela, who was there on vacation. She didn’t leave without him.

See more from Cloud 7’s portrait series at its website. You can also find its products at Petswag, the first online shop in the U.S. to carry the German brand.

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