Thanks to VFX for this press release.
Win Your Dog A Spot in Underdog
Walt Disney Pictures is offering fans a chance to their dogs in the “UNDERDOG Super Pet Contest” on Disney.com for the chance to win a trip to the world premiere with your dog, and have them appear in Walt Disney Pictures’ movie UNDERDOG, in theaters Aug. 3, 2007.
To enter, go to www.disney.com/UnderdogContest and submit a video or photo of your dog doing something super — from looking super sharp to attempting a super trick or feat. The contest will end on June 1, when 10 videos and 10 images will be chosen as finalists by the filmmakers on the basis of super creativity and uniqueness.
Movie fans everywhere will have the opportunity to visit the contest site and vote for the finalists between June 8-14, with the top two most popular recipients in each category winning a trip to the UNDERDOG world premiere in Los Angeles, California.
In addition to a trip to the world premiere, an unlimited number of entries will appear in the film’s end credits, allowing selected participants to see his or her dog in a movie theater on the big screen.
“It’s a special opportunity to give the public a chance to own a piece of the film. This contest with Disney.com takes advantage of what the Internet has to offer – it empowers families to submit user-generated content that can be part of a collective shared experience,” said Jim Gallagher, president of marketing at Walt Disney Studios Marketing. “There’s no better payoff than to be surprised at the end of the movie and see your favorite four-legged friend on the big screen.”
In conjunction with the launch of contest voting, Disney.com will debut the UNDERDOG payoff trailer online, which will also be in theaters with PIRATES OF THE CARIBBEAN: AT WORLD’S END on May 25. At Disney.com, fans will be able to visit the official UNDERDOG Channel in Disney XD, an interactive broadband experience within the new Disney.com. They will be able to vote for their favorite contest finalists, watch the new trailer, play games and chat with pre-set UNDERDOG-themed phrases, such as “There’s no need to fear! Underdog is here!” Disney XD members who are fans of “man’s best friend” can also leave special UNDERDOG virtual stickers on their friends’ channels.