For Web surfers who have dogs, Dogster.com is a way to sing the praises of puppy love by posting photos of beloved pets online. For those who don’t have dogs, it’s an immersion course in dog culture – without the bother of cleaning up poop.
People at real-life dog runs frown on dogless people “just watching,” but Dogster welcomes voyeurs who don’t own dogs, and even encourages them to post photos of beloved childhood dogs. “We tried to make the site as fun as possible,” says founder Ted Rheingold of San Francisco.
But the real reason Dogster strikes such a chord with the pup-obsessed is that it celebrates unconditional canine love without irony of any kind.