Frequent Flyer Paws Program

 |  Dec 15th 2008  |   4 Contributions


I just got a bark about JetBlue's new JetPaws(TM) program, featuring Travel Petiquette (TM) for your four-legged friends. Plus, you can get extra TrueBlue points for your pets.

NEW YORK, Dec. 15 /PRNewswire-FirstCall/ -- Pet fur-iendly JetBlue Airway today unveils JetPaws(TM), an exclusive new in-cabin program designed to provide pet owners with helpful Travel Pettiquette guidelines, which outline the social graces of jetting with small dogs and cats. As part of the new program, customers will also receive two bonus award points for each flight through JetBlue's TrueBlue customer loyalty program, helping two-legged customers earn free travel faster when traveling with Fido or Fluffy.

In addition, JetBlue also announces the creation of a unique, custom-made pet carrier and separate travel kit co-designed by Cindy Adams, celebrated New York Post columnist, ASPCA board member and founder of Jazzy Park Avenue Dog products. The carrier is now available for purchase online at ShopBlue for $45. The kit, which includes a pet blanket, rubber bone and travel dish, is also available online.

"With more than 80,000 pets traveling on JetBlue each year, the JetPaws program is designed to make traveling with pets smooth from start to finish, offering valuable TrueBlue points along the way," said Kim Ruvolo, Brand Manager of JetBlue Airways. "We are excited to partner with New York City icon Cindy Adams, who brings her sense of style and fun to the design of our exclusive new pet carrier."

To kickoff this new program JetBlue is having a pet look-alike photo contest with a very cool grand prize.

To celebrate the launch of JetPaws, today through December 30, 2008, the value airline is hosting the 'JetBlue Pet Look-Alike' photo contest on www.jetblue.com/jetpaws, where customers can find information on how to submit their favorite resemblance photo of them and their pet.

The grand prize winner will receive roundtrip travel for two to any of the airline's 51 destinations, and four runner-ups will receive the JetPaws Pet Carrier and Pet Travel Kit.

Go run on over to the JetBlue website for more information on their new JetPaws (TM) program along with the full details on how to the enter the contest.

* The photo is courtesy JetBlue, it's the new custom-made pet carrier by Cindy Williams.

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