BuzzFeed Launches Cute or Not, a Tinder-Like App for Dog Photos

Swipe right for "cute." Or you can swipe left for "not," but do you have the heart to be so mean?

Jeff Goldberg  |  Feb 26th 2015


BuzzFeed calls its new pet photo app Cute or Not. Perhaps we can call it … Tender?

Swiping right has a whole new purpose after the company released its new awwww-some photo-sharing app on Wednesday night. Much like the concept of Tinder, this pet-friendly version allows users to vote on whether they think dog and cat pictures are, as the title says, cute or not.

With a right-swipe, cute wins. If the little guy or gal isn’t catching your fancy, swipe to the left … although I double-dog dare you to swipe left. Are you going to be that person? Really? Who swipes left?

Available in the Apple Store, Cute or Not allows the user to upload and share photos of their dogs and cats, swipe to view other pets, and have your furry friend’s picture featured on BuzzFeed’s website — the pets that earn the most votes as well as some selected by BuzzFeed’s editorial team. The user can also earn badges as they discover and share cute pictures.

How addicting is Cute or Not? Roberto Baldwin of thenextweb.com wrote in a review this week: “I’ve been testing it for a few days and it’s right-swiping crack.”

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About the author: Jeff Goldberg is a freelance writer in Quincy, Mass. A former editor for MLB.com and sportswriter for the Hartford Courant who covered the University of Connecticut’s women’s basketball team (Huskies!) and the Boston Red Sox, Jeff has authored two books on the UConn women: Bird at the Buzzer (2011) and Unrivaled (2015). He lives with his wife, Susan, and their rescue pup, Rocky, an Italian Greyhuahua/Jack Russell mix from a foster home in Tennessee, hence the name Rocky (as in Rocky Top).