|Barked: Wed Jun 1, '11 1:45pm PST |
|Hi everyone! I’m Stephanie, and I’m on the Communication Team for Natura, maker of Innova. I can assure you that Natura will stay true to its heritage and unwavering commitment to pet nutrition. While I understand your concerns and appreciate the positive feedback, I did want to clarify that no Natura brands will be available in Wal-Mart. The Innova distribution expansion only includes stores within the pet specialty channel and does not include retailers within the food/mass/club channel, such as grocery or department stores.
Additionally, I wanted to reiterate that EVO, California Natural, Karma, HealthWise and Mother Nature brands will continue to be exclusively sold in independent pet specialty stores.
We appreciate your support. Thanks!
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