Beneful Unleashes Digital Doggies to Brighten Up New York City

No dog? No problem! For the month of May, riders passing through the Columbus Circle subway station can interact with virtual dogs!

Liz Acosta  |  May 3rd 2012


Understandably it might be difficult to own a dog in New York City! Shoebox-sized apartments and sky-high living costs put the pleasure of dog-owning out of the reach of many people.

Thanks to Beneful, however, folks who pass through the Columbus Circle subway station can play with virtual dogs on a 64-foot billboard.

Throughout the month of May, you can approach the board, pick up a ball, and toss it to a customizable computer-generated canine.

Each dog is equipped with artificial intelligence so it reacts uniquely to users. You can also snap a photo with the pups to share with friends and family.

If you’re in New York City, have you had a chance to check this out? Tell us what you think!