Under terms of the agreement, Hartville's pet insurance products will be advertised prominently on the Dogster.com and Catster.com websites, with rich content banner advertisements delivered based on five million total impressions, two thirds on Dogster.com and one third on Catster.com. Additionally, Hartville Group will be regularly featured in monthly e-newsletters to Dogster.com and Catster.com members in January through March 2006, with the e-newsletters sent to 100,000 subscribers in the first week of each month. The Company will also be featured on both home pages in two stages, from January 16-22 and from March 6 to 11, 2006. Additionally, Hartville Group will receive market research from Dogster.com and Catster.com, and will participate in monthly competitions promoted by the website for Dogster.com and Catster.com members.

Hartville will also design a 10-minute online post visit survey, which Dogster.com will deliver by email to 1,000 random respondents, providing raw data for analysis.

"As the recognized leader in providing pet health insurance, we are pleased to ally ourselves with Dogster.com and Catster.com, the Internet's destination for active pet owners," commented Hirsch Ribakow, Hartville's Chief Operating Officer. "This integrated campaign is designed to drive quality traffic to Hartville and enhance the reputation and visibility of Hartville's brands, and positioning Hartville as the destination for pet insurance. We are excited to expand our relationship with these two exceptional websites, and look forward to a mutually beneficial relationship."

About Hartville Group, Inc.

Hartville Group, Inc. (Hartville Group) is a holding company whose wholly owned subsidiaries include Hartville Re Ltd. (Hartville) and Petsmarketing Insurance.com Agency, Inc. (the Agency). Hartville is a reinsurance company that is registered in the Cayman Islands, British West Indies. Hartville was formed to reinsure pet health insurance that is being marketed by the Agency. The Agency is primarily a marketing/administration company concentrating on the sale of its proprietary health insurance plans for domestic pets. Its business plan calls for introducing its product effectively and efficiently through a variety of distribution systems. The Company accepts applications, underwrites and issues policies.

Except for historical information, all other information in this news release consists of forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected, anticipated or implied. The most significant of these uncertainties are described in the Company's Form 10-K, Form 8-K and Form 10-Q reports. The Company undertakes no obligation to update or revise any forward-looking statement.

Hartville Contacts
Hayden Communications
Matthew Hayden, 843-272-4653

Media Contact:
Jennifer Colton
Flashpoint PR
press [AT] dogster [DOT] com
415-551-9621